We learnt about IPC and how it is effective.
- Portfolio reaches 70% of women & 50% of men.
- Over 80 million are UK adults.
- Owned by the Time inc.
- Employs over 2,200 people.
- Digital properties include NME.com.
We need to find out about Emap, Bauer and more about IPC. Find out background knowledge and what could relate to my product.
This will help beacause it will help with working out who my target audience would be and how the magazine would satisfie them.
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Well done. You are also looking to see which of these giant groups with their masses of titles would be the best agent to produce and distribute your product. What titles do they produce that are similar or does your product plug a hole in the market for them?
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